Global Premium Wine Program, Sheraton Social Hour, Features Curated Wine Menus and Wine Tasting Events in More than 240 Hotels around the World.
[Guangzhou, 12 July 2012] – Sheraton Guangzhou Hotel will participate in the recently launched Sheraton Social Hour, a first-of-its-kind, brand-wide premium wine program developed by Sheraton Hotels & Resorts.
The new program, created by today’s premier wine experts and the brand’s global food and beverage team, offers guests a specially curated menu of premium wines and weekly tasting events at more than 240 participating Sheraton hotels around the world.
"We wanted to truly elevate the wine tasting experience for our guests and are proud to introduce Sheraton Social Hour across our global portfolio," said Vincent Ong, Director, Brand Management, Sheraton Hotels & Resorts and Westin Hotels & Resorts, Asia Pacific. "Our goal is to become a destination for a great wine experience no matter where your travels take you."
"Sheraton Guangzhou Hotel is delighted to be a part of the Sheraton Social Hour. We hope that our Social Hour tasting events at lobby lounge will offer our guests and residents of Guangzhou opportunities to get together for a world-class wine experience," said Mr. James Greig, Sheraton Guangzhou Hotel.
Raise a Glass – Sheraton Social Hour Tasting Events
All hotels participating in the brand's signature global wine program will offer guests a specially curated menu of premium wines that will be available as a lobby bar offering. Designed to create and foster social interaction among guests, Sheraton Guangzhou Hotel will host evening Social Hour tasting events at Lobby Lounge twice a week featuring three pours of 50ml of premium wines from the Wines of the World menu at RMB95+15%. Each glass is served in Stolzle stemware to ensure that each varietal is presented in the perfect stemware that artfully enhances the wine’s flavour and aroma.
Social Hour by the Numbers
Sheraton Hotels tested the Sheraton Social Hour program in 19 global properties to tremendous success. Internal research conducted by the brand found that 66% of guests would be more inclined to purchase wine while traveling if there was a premium wine program offered. After experiencing a Sheraton Social Hour pilot program, 95% of guests said they are "very likely" or "likely" to return to another Social hour and would recommend the program to others.
Starwood has spent the last few years enhancing one of the hotel industry's most iconic brands and Sheraton now stands better than ever with the strongest portfolio in its history. The brand is gaining market share, RevPAR continues to rise, guest satisfaction scores are the highest in the brand's history and likelihood to return, likelihood to recommend and meeting planner and associate engagement scores are also at all-time highs – signaling that guests are taking notice and rediscovering the new Sheraton, and increasing the brand’s appeal to owners and developers.
For more information, please visit www.sheraton.com/guangzhou. For more on Social Hour tasting events around the world, please visit www.Sheraton.com/Socialhour. For more information on Sheraton Hotels, please visit www.sheraton.com. Follow Sheraton on weibo @粤海喜来登酒店.
About Sheraton Hotels & Resorts
Sheraton helps guests make connections at more than 400 hotels in 70 countries around the world and recently completed a $6 billion global revitalization and is now in the midst of a $6 billion global expansion over the next three years. Sheraton is owned by and is the largest and most global brand of Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with 1,103 properties in 100 countries and territories with 154,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, and ElementSM. The company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit www.starwoodhotels.com